September 29, 2011 SQ11 - CHAPTER 11 ATTITUDES AND INFLUENCING ATTITUDES 1) How does the chapter opening example illustrate attitudes and attitude change ? Which component of attitude is the campaign trying to change? It shows that attitudes toward pets are caring and loving and spaying or neutering your pet might be perceived as harmful but an attitude change should be in effort because it actually helps and protects your animal. 2) What are the components of an attitude? Are the components of an attitude consistent? What factors reduce the consistency among attitude components? Attitudes are composed of enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment. Components of attitudes are consistent. Factors such as our environment can reduce the consistency. 3) What methods can be used to measure each attitude component? You can measure attitude components with scales.
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This note was uploaded on 09/29/2011 for the course MKT 3350 taught by Professor Smith during the Spring '09 term at Texas State.