September 29, 2011SQ17 - CHAPTER 17OUTLET SELECTION AND PURCHASE1)Name a product category for which (justify your selections):a)the brand is generally selected first and the outlet secondb)The outlet is selected first and the brand secondc)one for which brand and outlet are made simultaneously. 2)What is a retail outlet? What is in-home shopping?3)What is multi-channel shoppingand what implications does it hold for retailer strategy? How can marketers convert browsers to buyers (CI-17-1)?4)Outlet image:a)What is a store imageand what are its dimensions and components? b)Compare/contrastInternet retailer imageand bricks-and-mortar store image. c)Does the image of a retail outlet affect the image of the brands it carries? d)Do the brands carried affect the image of the retail outlet?5)Describe your store image for the following. Be sure to mention some of the dimensions of store/online retailer image from p. 594.
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