SQ20 - September 29, 2011 SQ20 - Chapter 20 Marketing...

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September 29, 2011 SQ20 - Chapter 20 Marketing Regulation and Consumer Behavior 1) What is CARU ? What does it do? What are some of its rules? Childrens Advertising Review Unit. It regulates what can be shown to children. 2) What are the major concerns in marketing to children (see pages 700-709)? The major concerns are that advertising might be too explicit, too racy, too harmful to childrens naïve nature. 3) Describe the following types of messages and your attitudes toward them (e.g., favorable/unfavorable, cognitive, affective, behavioral components): a) In-school ads? Unfavorable behavioral b) Ads in classrooms-unfavorable behavioral c) Corporate-sponsored educational materials and programs- favorable affective d) Corporate-sponsored contests and incentive programs – favorable cognitive 4) What rules, if any, should govern advertising and promotional messages presented in the classroom? There shouldn’t be advertising, the classroom is a place to learn, not promote. 5) Describe the key provisions of The Rule under COPPA. Is it fair that nonprofits are not covered by these rules? Childrens Online Privacy Protection. No it is not fair. Email accompanied by a parental signature.
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This note was uploaded on 09/29/2011 for the course MKT 3350 taught by Professor Smith during the Spring '09 term at Texas State.

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SQ20 - September 29, 2011 SQ20 - Chapter 20 Marketing...

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