rough draft mkt 3370 project 1

rough draft mkt 3370 project 1 - Determine how McDonalds...

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1. McDonald’s is considering further expansion in the United States. Define the management decision problem. How can McDonald’s further expand in the United States? 2. What is the marketing research problem facing McDonald’s that corresponds to the management decision problem identified in question 1? (there will be one main overall marketing research problem and several sub-problems/research question)
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Unformatted text preview: Determine how McDonalds can increase market share. Sub-problems: What new products can McDonalds introduce to increase sales? How can McDonalds attract new customers? Determine how satisfied current customers are, and how McDonalds can get their business multiple times a day....
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This note was uploaded on 09/29/2011 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.

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