spring2011Project3Guidelines

spring2011Project3Guidelines - Project Guidelines- Project...

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Project Guidelines- Project 3 This project will be based on McDonalds Case (pp. 555 – 560) The data file is posted online on TRACS It is due at the beginning of class on April 28th. It is okay when doing the SPSS problems to write your answers on the SPSS output. With the SPSS problems, always include the null and alternate hypotheses, the decision (be clear on how and why you made that decision), and what the decision means. Use the SPSS output to make the decision, not the formulas and tables.
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Overall Guidelines Use 1-inch margin and a 12-point font Title page should include names of members, group name and number, class time, and report title. Well-written This report will be graded based on quality and completeness of answers, English and writing style, and neatness and form with emphasis on quality and completeness of answers. Need to include all SPSS output
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Question 1 Is there a difference in the response to the items (statements) in question 14 based on gender (Q10)? In other words, do men and women answer those questions differently? Note: There are seven statements. Assume alpha is .05 For each test there should be a Ho and Ha, a decision along with the explanation of why that decision, and the managerial outcome
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Question 2 Determine if answer to Question 8 for Burger King and McDonald’s (eating from restaurant more often, less often or about the same as a year ago) is associated with education and age. Before doing analysis recode education and income as noted below. Alpha = .05 Recode education into two groups before you do the analysis 1) high school or less (some high school or less and completed high school) 2) more than high school (some college, completed college, post graduate) Recode age into two groups before you do the analysis 1) less than 30 2) 30 and over For each test there should be a Ho and Ha, a decision with the explanation of why that decision, and the managerial outcome; there will be four cross-tabs
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This note was uploaded on 09/29/2011 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.

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spring2011Project3Guidelines - Project Guidelines- Project...

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