Studyguideexam1spring2011 - Study Guide for Short...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Study Guide for Short Answer/Essay Questions – Exam 1 MKT 3370 –Spring 2011 These questions are intended to help with preparation for the short answer question and essay part of the exam. If you can answer these questions or do these tasks, you will be prepared to do well on the short answer/essay question section of the exam. This is not intended for a study guide for the entire exam although you will find that preparing and understanding this material may also help with some of the multiple choice questions. But definitely do not limit your studying to these questions. 1. List and discuss the steps in the marketing research process. How are the steps interrelated? Step: 1. Define the research problem 2. Approach to the Problem 3.Research Design 4. Field work 5. Data Preparation and Analysis 6. Report Preparation and Presentation One must occur before the other and the later steps are reflected upon the first. 2.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/29/2011 for the course MKT 3370 taught by Professor Staff during the Spring '09 term at Texas State.

Page1 / 2

Studyguideexam1spring2011 - Study Guide for Short...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online