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beer2 - Fall 2009 Product Beverages Alcoholic Beverages...

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Fall 2009 Product: Beverages Alcoholic Beverages - Summary Any Beer/Ale Adults Total '000 Proj '000 Pct Across Pct Down Total 225887 97917 43.3 100 Educ: graduated college plus 60806 31215 51.3 31.9 Educ: attended college 63023 27601 43.8 28.2 Educ: graduated high school 69801 28205 40.4 28.8 Educ: did not graduate HS 32257 10897 33.8 11.1 Educ: post graduate 20290 10034 49.5 10.2 Educ: no college 102058 39102 38.3 39.9 Age 18-24 28537 12597 44.1 12.9 Age 25-34 40349 20869 51.7 21.3 Age 35-44 42375 21203 50 21.7 Age 45-54 44155 20637 46.7 21.1 Age 55-64 33466 12864 38.4 13.1 Age 65+ 37006 9748 26.3 10 Adults 18-34 68885 33466 48.6 34.2 Adults 18-49 134084 65890 49.1 67.3 Adults 25-54 126879 62709 49.4 64 Men 18-34 34689 20471 59 20.9 Men 18-49 66843 40288 60.3 41.1 Men 25-54 62815 38768 61.7 39.6 Women 18-34 34196 12995 38 13.3 Women 18-49 67241 25602 38.1 26.1 Women 25-54 64064 23942 37.4 24.5 Occupation: Professional and Related Occupation 30311 14949 49.3 15.3 Occupation: Management, Business and Financial Opera 21717 11764 54.2 12 Occupation: Sales and Office Occupation 33214 15027 45.2 15.3 Occupation: Natural Resources, Construction and Mainte 13444 8424 62.7 8.6 Occupation: Other Employed 39994 19583 49 20 HHI150,000+ 23605 12844 54.4 13.1 HHI$75,000-$149,999 64718 33073 51.1 33.8 HHI$60,000-$74,999 24815 11521 46.4 11.8 HHI$50,000-$59,999 18924 8265 43.7 8.4 HHI$40,000-$49,999 20241 7917 39.1 8.1 HHI$30,000-$39,999 21328 7959 37.3 8.1 HHI$20,000-$29,999 21550 6943 32.2 7.1 HHI<$20,000 30706 9397 30.6 9.6 Census Region: North East 41622 19906 47.8 20.3 Census Region: South 83038 32568 39.2 33.3 Census Region: Midwest 49827 22384 44.9 22.9 Census Region: West 51401 23060 44.9 23.6 MediaMarkets: Top 5 47517 22007 46.3 22.5 MediaMarkets: Next 5 22899 10747 46.9 11 County Size: A 93183 43496 46.7 44.4 County Size: B 68286 30390 44.5 31 County Size: C 32762 12905 39.4 13.2 County Size: D 31656 11126 35.1 11.4 Marital Status: Never Married 58619 28376 48.4 29 Marital Status: Now Married 124254 54825 44.1 56
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Marital Status: Engaged 11083 5822 52.5 5.9 Marital Status: Widowed/Divorced/Legally Separated 43013 14717 34.2 15 Child age: <12 months 9017 4155 46.1 4.2 Child age: 12-23 months 8592 4203 48.9 4.3 Child age: <2 years 17038 8119 47.7 8.3 Child age: <6 years 41670 19511 46.8 19.9 Child age: 2-5 years 32266 14948 46.3 15.3 Child age: 6-11 years 42124 18834 44.7 19.2 Child age: 12-17 years 44996 19401 43.1 19.8 Years At Present Address: <1 year 36047 16877 46.8 17.2 Years At Present Address: 1-4 Years 65308 29882 45.8 30.5 Years At Present Address: 5+ Years 124356 51080 41.1 52.2 Home: Owned 158033 68565 43.4 70 Home value: $500,000+ Dollars 16612 7926 47.7 8.1 Home value: $200,000-$499,999 45233 22268 49.2 22.7 Home value: $100,000-$199,999 48276 20208 41.9 20.6 Home value: $50,000-$99,999 19099 6330 33.1 6.5 Home value: <$50,000 8768 2539 29 2.6 Race: White 173131 77828 45 79.5 Race: Black/African American 26199 9450 36.1 9.7 Race: American Indian or Alaska Native 2545 1031 40.5 1.1 Race: Asian 5969 2104 35.2 2.1 Race: Other 21576 8939 41.4 9.1 Race: White only 170380 76713 45 78.3 Race: Black/African American only 25505 9265 36.3 9.5 Race: Other Race: /Multiple Classifications 30001 11940 39.8 12.2 Spanish spoken in home (most often or other) 31298 13343 42.6 13.6 Internet Quintile I (Heavy) 45203 21058 46.6 21.5 Internet Quintile II 45161 22260 49.3 22.7 Internet Quintile III 45178 21355 47.3 21.8 Internet Quintile IV 45168 17206 38.1 17.6 Internet Quintile V (Light) 45177 16038 35.5 16.4 Magazines Quintile I (Heavy) 45161 21768 48.2 22.2 Magazines Quintile II 45176 21896 48.5 22.4 Magazines Quintile III 45168 20186 44.7 20.6 Magazines Quintile IV 45178 18465 40.9 18.9 Magazines Quintile V (Light) 45203 15602 34.5 15.9 Newspaper Quintile I (Heavy) 45215 19858 43.9 20.3 Newspaper Quintile II 45157 20018 44.3 20.4 Newspaper Quintile III 45161 20330 45 20.8 Newspaper Quintile IV 45185 19352 42.8 19.8 Newspaper Quintile V (Light) 45170 18360 40.6 18.8 Outdoor Quintile I (Heavy) 45210 22112 48.9 22.6 Outdoor Quintile II 45168 20686 45.8 21.1 Outdoor Quintile III 45178 19583 43.3 20 Outdoor Quintile IV 45152 18659 41.3 19.1 Outdoor Quintile V (Light) 45179 16879 37.4 17.2 Radio Quintile I (Heavy) 45176 21426 47.4 21.9 Radio Quintile II 45178 20693 45.8 21.1 Radio Quintile III 45176 21042 46.6 21.5 Radio Quintile IV 45187 19063 42.2 19.5 Radio Quintile V (Light) 45170 15693 34.7 16 TV (total) Quintile I (Heavy) 45215 17312 38.3 17.7
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TV (total) Quintile II 45175 19039 42.1 19.4 TV (total) Quintile III 45184 20423 45.2 20.9
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  • Spring '08
  • Collins
  • American television networks, Discovery Communications, Average Audience, American Rifleman Average Audience, Entrepreneur Average Audience

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