Chapter 1 - Chapter 1 E-Marketing/6E URLs are being opened...

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Chapter 1: E-Marketing/6E URLs are being opened to all domains o $185,000 is the fee assigned to the URL The Barack Obama Campaign Story o Barack Obama’s Internet strategy targeted 18-29 year-old voters because 93% are online and used the Internet to get information and connect with friends. o Facebook displayed over 8 million Obama friends. o Two-thirds of all campaign funds came from Obama’s online channel. o Obama had a much larger online presence than McCain. E-Marketing’s Past: Web 1.0 o The Internet started in1969 as the ARPANET, a network for academic and military use. o Web pages and browsers appeared in 1993. o The first generation of e-business was like a gold rush. Between 2000 and 2002, more than 500 Internet firms shut down in the U.S. By Q4 2003, almost 60% of public dot-coms were profitable. Internet 101 o The Internet is a global network of interconnected networks. o
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Chapter 1 - Chapter 1 E-Marketing/6E URLs are being opened...

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