Chapter 2 - Chapter 2 The Amazon Story o Founded in 1995 as...

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Chapter 2 The Amazon Story o Founded in 1995 as an online retailer. Did not become profitable until Q4 2001. In 2009, generated $24.5 bullion in net sales, $902 million in net income. o Leveraged its competencies into different e-business models. Established e-commerce partnerships with Target, Macy’s, and others. Provided developer services. Created the first affiliate program. o Amazon’s success is based on selection, lower prices, product availability, innovative technology, and better product information. o CEO Jeff Bezos is not interested in expanding to the physical world. Strategic Planning o A managerial process to develop and maintain a viable fit between the organization and its changing market opportunities. o Process identifies firm’s goals for Growth Competitive Position Geographic Scope Other objectives, such as industry, products, etc. ESP: Environment, Strategy, and Performance o The e-marketing plan flows from the organization’s overall marketing goals and strategies. o A SWOT analysis of the business environment leads to the development of strategy and the measurement of performance. Value Proposition Statements
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This note was uploaded on 09/29/2011 for the course MARK 380 taught by Professor Gerolius during the Fall '10 term at Loyola Chicago.

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Chapter 2 - Chapter 2 The Amazon Story o Founded in 1995 as...

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