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Unformatted text preview: SWOT Analysis o Objectives Increase sales revenue Reduce Costs o Defining Your Strategies Segmentation Methods/Strategies Product strategies: merchandise, content, services or advertising on its website Pricing Strategies Dynamic Pricing Online Bidding Pricing Objectives Maximize Revenue Gain Market Share Distribution Strategies Direct Marketing Agent E-Business Models Marketing communication Relationship management o Implementaion Tactics are used to achieve plan objectives Marketing mix (4 Ps) tactics Relationship o Budget The plan must identify the expected returns o Revenue Forecast o Evaluation Plan Various metric systems in place to evaluate the plan Todays firms are ROI driven o Contingency Plan Define Alternative Plans of Action in advance...
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- Fall '10