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Unformatted text preview: SWOT Analysis o Objectives Increase sales revenue Reduce Costs o Defining Your Strategies Segmentation Methods/Strategies Product strategies: merchandise, content, services or advertising on its website Pricing Strategies • Dynamic Pricing • Online Bidding Pricing Objectives • Maximize Revenue • Gain Market Share Distribution Strategies • Direct Marketing • Agent E-Business Models Marketing communication Relationship management o Implementaion Tactics are used to achieve plan objectives • Marketing mix (4 Ps) tactics • Relationship o Budget The plan must identify the expected returns o Revenue Forecast o Evaluation Plan Various metric systems in place to evaluate the plan Today’s firms are ROI driven o Contingency Plan Define Alternative Plans of Action in advance...
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- Fall '10
- Marketing, popular social network, Step Marketing Plan, E-Marketing Planning Process, U.S. Web traffic