Chapter 4 - Chapter 4 Global E-Marketing Issues o The World...

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Chapter 4 Global E-Marketing Issues o The World is Flat concept The world can connect using the Internet. o Users from other countries, speaking languages other than English, will dominate the Internet. o Impact of China Global Markets o Internet usages increased more than 45% between 2007 and 2009. Emerging Economies o Four countries represent the power and opportunity in emerging markets: Brazil, India, China, and Russia o Emerging economies are characterized by a rapidly developing middle class, which creates demand for products and services. E-Commerce Payment and Trust Issues o E-commerce in emerging markets is often hampered by limited use of credit cards and lack of trust in safely conducting online transactions. o E-marketers working in emerging economies should also understand attitudes toward online purchasing. A 2007 study in Lithuania found that 51% of Internet users had not made an online purchase because they thought it was too risky.
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