Chapter 5 - Chapter 5: Ethical and Legal Issues Interesting...

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Chapter 5: Ethical and Legal Issues Interesting Statistics o 87% refused to give information to a web site because it was too personal. o 84% asked to have name and address removed from marketing lists. o 81% asked a web site not to share name or personal information with other companies. o 66% decided not to use a web site or to purchase because they were unsure of how personal information would be used. Critical Issues o Modern technology presents challenges to marketing ethics and critical issues include: Ownership of intellectual property The role of privacy in a virtual world Freedom of expression Use of data and its collection Status of children and digital networks Self-Regulation o Recent U.S. administrations have left the development of the Internet to the free operation of the market. o Supporters of self-regulation stress the private sector’s ability to identify and resolve problems. o
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This note was uploaded on 09/29/2011 for the course MARK 380 taught by Professor Gerolius during the Fall '10 term at Loyola Chicago.

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Chapter 5 - Chapter 5: Ethical and Legal Issues Interesting...

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