Coffee_Report_PDF_FY07

Coffee_Report_PDF_FY07 - Starbucks Corporation Corporate...

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Unformatted text preview: Starbucks Corporation Corporate Social Responsibility Fiscal 2007 Annual Report Our Commitment to Ethical Coffee Sourcing Some sincere, open discussions among a core team of individuals who were determined to make sure Starbucks would become the premier purveyor of the world’s finest coffee. Frank, forthright, perhaps a bit idealistic, we examined our values and our beliefs. And we asked ourselves just what kind of coffee company we would create. We discussed how critical it would be that we consistently apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. And how essential it would be that we treat coffee farmers respectfully, helping them achieve the kind of success that would ensure our own future. Today, the effort and energy we invest in ethical coffee sourcing is a direct manifestation of those conversations that took place back when we were just starting out. A discussion about the kind of coffee company we were committed to being – then, now and forever. This report contains information specific to our CSR efforts around ethical coffee sourcing during fiscal 2007. For details regarding other aspects of social responsibility at Starbucks, please review our complete Corporate Social Responsibility Fiscal 2007 Annual Report at starbucks.com/csr. THE CONVERSATION CONTINUES It began, as many good things do, with a few genuine, heartfelt conversations. Letter to Stakeholders CONTENTS .......................................................................................................... COFFEE STARBUCKS AND CORPORATE SOCIAL RESPONSIBILITY Starbucks Mission Statement and Guiding Principles Key Performance Indicators Summary and Highlights for Fiscal 2007 Advancing Our Model for Sustainability Sustainable Relationships Learning from Our Experience in Ethiopia Strengthening Our Relationship with Rwanda and East Africa Sustainable Prices – Paying for Coffee Quality Defining Criteria for Sustainability: C.A.F.E. Practices Fair Trade Certified ™ and Certified Organic Coffees Access to Credit Seeking Continuous Improvement 01 02 04 05 06 06 07 08 12 16 17 Investing in Coffee Communities 14 W W W.STARBUCKS.C OM /C SR 01 The Coffee Industry – An Overview 05 > > Since the opening of our first store at Seattle’s Pike Place Market in 1971, we’ve remained committed to a role of leadership in the sourcing and roasting of the world’s finest coffee. COFFEE SOCIETY ENVIRONMENT WORKPLACE DIVERSITY 01 02 03 04 05 ONLINE My journey with Starbucks began when I walked into our first store in Seattle’s Pike Place Market more than 25 years ago. Inside was extraordinary coffee from around the world, roasted with care and shared by people who were passionate about coffee. Another transformational moment came a few years later. On a business trip to Italy, I discovered the romance of espresso and the coffeehouse experience that would define today’s Starbucks....
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This note was uploaded on 09/29/2011 for the course BUS 682 taught by Professor Staff during the Spring '11 term at S.F. State.

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Coffee_Report_PDF_FY07 - Starbucks Corporation Corporate...

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