CHAPTER 6 - The profit motive is at the heart of the...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 6: 1. How do newspapers make their money? What is the related point about circulation quality? Newspapers make 80% of their money from advertising. EX. From book: the new York daily news was about to go out of business, but the NYT wanted them to survive, just so that the daily news’ readers would NOT start reading the NYT (due to their lower income levels). Having the daily news go out of business would attract poorer readers, and thus bring down the exclusitivity of the NYT, and scare away high-end advertisers. 2. Does market logic dictate news outcomes? Note the example of Eugene Meyer and the Washington Post:
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: The profit motive is at the heart of the newspaper, but this does not mean that market logic dictates news outcomes. Eugene Meyer lost over $1MM every year during his first 20 years of ownership at The Washington Post, but he did not care, as he wanted to own the paper to make a statement. He grew up in the time that buying a newspaper company was more about the political platform it afforded, not the money it brought in. 3. Read the section on market and press freedom; note: sources of economic constraint, chain ownership, and, concentration of ownership:...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern