Public Relations

Public Relations - Announcements  Research...

Info iconThis preview shows pages 1–22. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Announcements  Research participation  Chapter 19 Corporate  Governmental  NGOs  Remember, it is not just PR done by Americans overseas. Other nations and their institutions are here, too! Consumers  Businesses  Investors  Tourists  Governments Nothing sucks like an Electrolux 1971 Chevy Nova. D o e s n o t g o ! D o e s n o t g o ! 1971 Chevy Nova. Ich bin ein Berliner! I am a jelly donut! We will bury you! We will leave you in the dust! VS. Language and cultural differences High-context versus low-context Individualism versus collectivism Long term/short term orientation Power distance Uncertainty avoidance Masculinity/femininity competitiveness Building relationships across cultures and languages is not easy! Not just quirks Values Traditions Social mores Unwritten rules Communication styles Idioms, symbols and language Processes and procedures Communication is less explicit, fewer written instructions...
View Full Document

Page1 / 28

Public Relations - Announcements  Research...

This preview shows document pages 1 - 22. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online