Public Relations - Announcements&#2 Research...

Info iconThis preview shows pages 1–22. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Announcements  Research participation  Chapter 19 Corporate  Governmental  NGOs  Remember, it is not just PR done by Americans overseas…. Other nations and their institutions are here, too! Consumers  Businesses  Investors  Tourists  Governments “Nothing sucks like an Electrolux” 1971 Chevy Nova…. D o e s n o t g o ! D o e s n o t g o ! 1971 Chevy Nova…. “Ich bin ein Berliner! “I am a jelly donut! We will bury you! We will leave you in the dust! VS. Language and cultural differences › High-context versus low-context › Individualism versus collectivism › Long term/short term orientation › Power distance › Uncertainty avoidance › Masculinity/femininity – competitiveness Building relationships across cultures and languages is not easy! Not just quirks… • Values • Traditions • Social mores • Unwritten rules • Communication styles • Idioms, symbols and language • Processes and procedures Communication is less explicit, fewer written instructions...
View Full Document

This note was uploaded on 09/30/2011 for the course PR 270 taught by Professor Hilyard during the Spring '09 term at University of Tennessee.

Page1 / 28

Public Relations - Announcements&#2 Research...

This preview shows document pages 1 - 22. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online