MGT 103 class 1

MGT 103 class 1 - ProductMarketingand Management...

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Click to edit Master subtitle style  9/30/11 Product Marketing and  Tina Klein, Ph.D. tina.klein@rady.ucsd.edu
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 9/30/11 Welcome to Management 103!
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 9/30/11 Your Professor: Tina Klein, Ph.D. Former Fulbright Scholar in Berlin, Germany Email: tina.klein@rady.ucsd.edu Your TA:  Wei Chen Email: Wei.Chen@rady.ucsd.edu  Introductions
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 9/30/11 Hands-on learning Exercises Videos Guest Speakers Class Structure
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 9/30/11 Expectations: Marketing Plan Homework Exams Class Participation Rady School Research Pool Syllabus
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 9/30/11 What is Marketing? Marketing mix Customer relationships and value Today’s Topics
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 9/30/11 The task of creating, promoting, and delivering  products to consumers and businesses   What is Marketing?
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 9/30/11 1. Goods 2. Services 3. Experiences 4. Events 5. Persons 6. Places 7. Properties 8. Organizations 9. Information  10. Ideas Marketing Ten Types of Entities
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 9/30/11 Production Era (through the 1920s) Goods were scarce Products would sell themselves Sales Era (1920s to 1950s/1960s) competition grew Salespeople found new buyers for the firm’s existing  products A Little History
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 9/30/11 Marketing Concept Era (from the 1960s) Idea that an organization should strive to satisfy the  needs of consumers while also trying to achieve the 
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This note was uploaded on 09/30/2011 for the course MGT 103 taught by Professor Nelson during the Fall '08 term at UCSD.

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MGT 103 class 1 - ProductMarketingand Management...

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