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A Horizontal Structure Team 3 Team 2 Team 1 Top Management Team Team 3 Team 2 Team 1 Customer Customer Process Owner Process Owner Testing Product Planning Research Market Analysis New Product Development Process Distrib. Material Flow Purchasing Analysis Procurement and Logistics Process Sources : Based on Frank Ostroff, The Horizontal Organization , (New York: Oxford University Press, 1999); John A. Byrne, “The Horizontal Corporation,” Business Week, December 20, 1993, 76-81; and Thomas A. Stewart, “The Search for the Organization of Tomorrow,” Fortune, May 19, 1992, 92-98. Strengths and Weaknesses of Horizontal Structure b STRENGTHS: Flexibility and rapid response to changes in customer needs Directs the attention of everyone toward the production and delivery of value to the customer Each employee has a broader view of organizational goals Promotes a focus on teamwork and collaboration—common commitment to meeting objectives Improves quality of life for employees
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Unformatted text preview: by offering them the opportunity to share responsibility, make decisions, and be accountable for outcomes b WEAKNESSES: Determining core processed to organize around is difficult and time-consuming Requires changes in culture, job design, management philosophy, and information and reward systems Traditional managers may balk when they have to give up power and authority Requires significant training of employees to work effectively in a horizontal team environment Can limit in-depth skill development Sources: Based on Frank Ostroff, The Horizontal Organization: What the Organization of the Future Looks Like and How It Delivers Value to Customers, (New York: Oxford University Press, 1999); and Richard L. Daft, Organization Theory and Design, 6 th ed., (Cincinnati, Ohio: South -Western College Publishing, 1998) 253....
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This note was uploaded on 09/30/2011 for the course MANAGMENT MAN4201 taught by Professor Baker during the Fall '11 term at UNF.

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