Chapters+05 - Chapter5 MeasuringVariables Openended...

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Chapter 5 Measuring Variables
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Ways of asking questions Open-ended Fixed alternative Rating Scales Likert Scales
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Social desirability and response  set Socially desirable responding   giving answers that respondents think are appropriate  or that they think the researchers might want to hear Response set   giving only moderate answers or always agreeing or  disagreeing. You can deal with these problems by: Altering the wording on some items. Stressing anonymity. Including irrelevant items.
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The ABCs of Scale  Development Good measures of traits should address: Attitudes Behaviors Cognitions Imagine people both high and low on the  trait to be measured. How would they: Think and feel about issues? Act and behave?
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Should also consider… With measurement you should also keep  in mind the purpose of the instrument  being used: What is it really designed to measure?
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