Luiz_Guilherme_Major.docx - You must individually answer...

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You must individually, answer the following questions in full to show your competency of each element: 1. Define media requirements 2. Select media vehicles 3. Determine media schedule 4. Produce media plan This is the start of the assessment process. ACTIVITY: For this activity, you work for an advertising agency. You have been given a new client and told to create an advertising campaign for their product/service. Using the product/service in the Advertising brief from the skills and knowledge activity , complete ALL the following questions. You will need to use the information from the advertising brief to guide your answers so that your plan suits your client. However, you will need to research more details so that you can give your client detailed information about what will happen throughout the media plan. 1. What is the name of your product? Haagen Dazs Ice Cream. 2. Who is your target audience? List their characteristics. Our target are A and B. - Like Status. - Pleasure. - Visit many places (countries). - Family. - Like quality. 3. Complete a consumer profile on your target audience. You may have to perform research on your target audience for this question. The consumer profile of Haagen Dazs are fency people that like status, pleasure and quality.
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4. Who is you media audience/s? Families, businessmen, university students. 5. What product market factors do you feel will appeal to your target market for your product? The quality. We know that we have the best Ice Cream ever, this has been proven.
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