E-Commerce in the Middle East 1E-COMMERCE CHALLENGES IN THE MIDDLE EASTStudent’s NameClass and CourseInstructor’s NameSchoolCityDate
E-Commerce in the Middle East 2E-commerce Challenges in the Middle EastWhat do the Numbers say About E-Commerce in the Middle East? Internet penetration, consumer behavior, and strategic partnerships among industry players will push MENA's already impressive e-commerce market to a net worth of USD 8.9 billion by 2022. E-commerce in the Middle East and North Africa (MENA) has grown and is expected to expand. Forthwith, the expansion is concentrated within the members of the Gulf Cooperation Council (GCC) and Egypt. Within the GCC, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) have the most advanced e-commerce markets (“Fintechnews Middle East” 2019). Factors such as rapid digital adoption, internet penetration, faster internet speeds, smartphone use, and social media have contributed to the rise of the region's e-commerce market.