Day_1[1] - Bus 690: Business Policy and Strategic...

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1 1 1 BUS 690 Bus 690: Business Policy and Strategic Management 2 2 BUS 690 G.Desa Agenda • Course overview and Syllabus • Break • Basic strategy concepts • Next class 6 6 BUS 690 G.Desa Course Motivation • Average returns (profits) among industries vary (industry attractiveness) • Returns among companies within industries vary even more • Returns for individual companies vary over time Why are some firms more successful than others? 7 7 BUS 690 G.Desa Course Objectives • Develop knowledge and skills needed to: – Evaluate a firm’s strategy • role of Analyst – Recommend future strategic actions • role of Consultant – Manage the strategic direction of a firm • role of Manager 8 8 BUS 690 G.Desa Course Emphasis • Analysis and prescription – From a generalist perspective • across functions • integrative/capstone course – Using strategic thinking • uncertainty, ambiguity, complexity • no “one best way” 9 9 BUS 690 G.Desa Course Design Introduction to Strategy Corporate Governance Organizational Structure & Control Strategic Leadership Business-Level Strategy External Environment Internal Environment Competitive Positioning Competitive Dynamics (Rivalry) Corporate-Level Strategy Diversification Mergers & Acquisitions Alliances International Strategy Innovation
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2 10 10 BUS 690 G.Desa 12 12 BUS 690 G.Desa 16 16 BUS 690 G.Desa Course Motivation • Strategic management: what’s the use? – Getting a job (Survey of Recruiters, WSJ ) • #1: Communication and interpersonal skills • #2: Ability to work well within a team • #3: Analytical and problem-solving skills • #8: Strategic thinking
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This note was uploaded on 09/30/2011 for the course BUS 690 taught by Professor Amartinez during the Spring '10 term at S.F. State.

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Day_1[1] - Bus 690: Business Policy and Strategic...

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