quiz - Question 1 Marks: 1 Bruce was planning to open a...

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Question 1 Marks: 1 Bruce was planning to open a coffee shop to compete with the national chains. He planned to serve freshly brewed premium coffee in a pleasant environment along with an assortment of snacks and coffee-related merchandise. How would you rate Bruce's level of competency in this business model? Choose one answer. a. Bruce will have a distinctive competency because his coffee will be freshly brewed. b. Bruce will have a distinctive competency because his customers will be able to enjoy snacks along with their coffee. c. Bruce has established a point of difference that he might be able to exploit in the future. d. Bruce has developed a distinctive competency that will give him a competitive advantage. e. Bruce is only doing what is expected. He has failed to differentiate himself Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 When using a SWOT analysis, a weakness is an issue that is? Choose one answer. a. Positive, opportunity
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This note was uploaded on 09/30/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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quiz - Question 1 Marks: 1 Bruce was planning to open a...

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