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Unformatted text preview: Question 1 Marks: 1 BruceCo is a coffee shop selling custom-brewed coffee to walk-in customers. In order to boost sales, Bruce started a business selling music CD's on the internet. This is an example of the ____________ growth strategy? Choose one answer. a. Differentiation b. Diversification c. Penetration d. Product development e. Market development Correct Marks for this submission: 1/1. Question 2 Marks: 1 When using a SWOT analysis, a threat is an issue that is? Choose one answer. a. Positive, opportunity b. Negative, Internal c. Positive External d. Negative External e. Positive, Internal Correct Marks for this submission: 1/1. Question 3 Marks: 1 What is the relationship between a SWOT analysis and an environmental scan? Choose one answer. a. The environmental scan deals with issues that affect the organization specifically while the SWOT deals with critical issues whether or not they affect the organization....
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This note was uploaded on 09/30/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.
- Spring '07