viden-io-case-analysis-of-dendrite-international-case-analysis-of-dendrite-international-pdf.pdf - Case Analysis of Dendrite International Industrial

Viden-io-case-analysis-of-dendrite-international-case-analysis-of-dendrite-international-pdf.pdf

This preview shows page 1 - 3 out of 3 pages.

Case Analysis of Dendrite International Industrial Marketing Strategy Submitted by Group 2- Section B BOYDAPU AJAY KUMAR 2016PGP096 CHANDRAN M 2016PGP099 GAURAV KUMAR SINGH 2016PGP128 KALAIVANI G 2016PGP163 NIKHILESH K 2016PGP161 RAJAGOPALAN K 2016PGP300 SHRIRAM K 2016PGP365 7/7/2017
Image of page 1
a) Identification of the problem: Dendrite International is a leading sales automation supplier to Pharmaceutical firms with their clients present in many countries. The successful business model is to provide both software and service to Pharmaceutical firms. Currently they had established subsidiaries in Belgium, England, France, Germany, Italy, Japan and Spain. At present John Baliye, President of Dendrite international is looking at strategic choices which will serve as potential routes for the growth of company. Some of the options available with Baliye are 1) Expand into other vertical markets which require similar large field sales forces to sell their products. Some possible sectors are insurance, consumer package goods etc.
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 3 pages?

  • Summer '18
  • xyz
  • Marketing, Dendrite International

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes