viden-io-case-analysis-of-dendrite-international-case-analysis-of-dendrite-international-pdf.pdf - Case Analysis of Dendrite International Industrial


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Case Analysis of Dendrite International Industrial Marketing Strategy Submitted by Group 2- Section B BOYDAPU AJAY KUMAR 2016PGP096 CHANDRAN M 2016PGP099 GAURAV KUMAR SINGH 2016PGP128 KALAIVANI G 2016PGP163 NIKHILESH K 2016PGP161 RAJAGOPALAN K 2016PGP300 SHRIRAM K 2016PGP365 7/7/2017
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a) Identification of the problem: Dendrite International is a leading sales automation supplier to Pharmaceutical firms with their clients present in many countries. The successful business model is to provide both software and service to Pharmaceutical firms. Currently they had established subsidiaries in Belgium, England, France, Germany, Italy, Japan and Spain. At present John Baliye, President of Dendrite international is looking at strategic choices which will serve as potential routes for the growth of company. Some of the options available with Baliye are 1) Expand into other vertical markets which require similar large field sales forces to sell their products. Some possible sectors are insurance, consumer package goods etc.
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  • Summer '18
  • xyz
  • Marketing, Dendrite International

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