1 - Question 1 Marks: 1 BruceCo is a small coffee company....

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Question 1 Marks: 1 BruceCo is a small coffee company. Recently, the surgeon general announced that students who consume massive amounts of coffee the night before an examination tended to perform better than students who do not drink coffee. In terms of a SWOT analysis, this would be considered a (n) ________ for BruceCo? Choose one answer. a. Opportunity b. Strength c. Point of difference d. Weakness e. Threat Correct Marks for this submission: 1/1. Question 2 Marks: 1 A (n) ______________ is a targeted level of performance that the planning entity wants to achieve? Choose one answer. a. Outcome b. Objective c. Benchmark d. Metric e. Report Correct Marks for this submission: 1/1. Question 3 Marks: 1
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The product market growth matrix suggests four strategies based on customers and products. Which of the following is NOT one of the basic strategies suggested by this approach? Choose one answer. a. Market development b. Differentiation c. Diversification d. Penetration e. Product development Correct Marks for this submission: 1/1. Question 4
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This note was uploaded on 09/30/2011 for the course MKTG 431 taught by Professor Brucerobertson during the Spring '07 term at S.F. State.

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1 - Question 1 Marks: 1 BruceCo is a small coffee company....

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