Unit V BBA 4951, Journal1Unit V Journal, BBA 4951Christian BlaisdellColumbia Southern University
Unit V BBA 4951, Journal2Unit V BBA 4951, JournalA market segmentation is the procedure of splitting a market of possible customers into categories, or groups, based on their distinctive characteristics. The segments that are constructed, are put together of customers who will react comparably to the marketing strategies in addition to who will share their characteristics resembling similar interests, necessities, or whereabouts. Aveeno for example, engages in the market segmentation with their facial cleansing and other skin care commodities. Over the years, the strategy used for their production market segmentation has so far been very successful. Having said that, all of their facial cleanser products are in the same pool of skin care, their products also include distinct formulas to fill the needs to differing skin types.