PR and Politics Exam 3

PR and Politics Exam 3 - 3 P illars of Public Speaking...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
3 Pillars of Public Speaking 1. Ethos 2. Pathos 3. Logos Also known as the three persuasive appeals. Speech must have these three things before audience will accept message Ethos Credibility of the speaker. 1. does the audience respect you 2. does the audience believe you are of good character 3. are you trustworthy 4. does audience believe you are an authority of this speech topic Pathos
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The quality of a persuasive presentation which appeals to the emotions of the audience. Typically created by the speaker telling a sory- links message to audience emotional response 1. do your words evoke felings? 2. Do your visuals evoke feelings? 3. Does your charaterization of competion evoke feelings of hate or contempt? Logos A logical argument 1. Does your message make sense? 2. Is message based on facts, statistics, evidence? 3. Will your call to action lead to desired outcome that you promised? Primary Audience
Background image of page 2
Those who receive the communication directly; the decision maker. Secondary Audience Also known as hidden audiences; anyone who will indirectly receive a copy of the communication. These include anyone who will receive a copy, need to prove, will hear about, or be affected by your message; you educate them to influence primary. Most important resource available to any campaign Time of the candidate, it must be used wisely. Candidates main two tasks 1.determine whom they should address 2. To determine what messages should be presented to those they address.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Stock speech New and appropriate for each audience. Two forms: 1. Module- most frequently used which addresses diverse audiences often interest in a wide variety of topics. 2. Used more by lower level offices with less variety of topics and policies. Variations of the why am I running speech. Speech module A single unit of speech. Candidates usually have a module on each of the 10 to 20 issues on which they most frequently speak. Each module is a different unit that can be delivered as a 2-7 minute speech.
Background image of page 4
Speech module is designed to do what (elements)? 1. gain attention 2. Describe a proble 3. Present a solution 4. Visualize the solution. The final step may not be necessary. Reasons and Justifications for political speech writing Throughout the campaign, the candidate will give hundreds of speeches, perhaps thousands. They have to be ready at all times as they will constantly be confronted and asked hard questions. Because of these demands, candidates will make use of stock speeches and speech writers.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Advantage to speech modules The modules can be used by the candidate in many speech-like situations. Example: candidates appearing on talk shows or news channels. Modules can often be turned into commercials as well. Why am I running speech
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 39

PR and Politics Exam 3 - 3 P illars of Public Speaking...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online