Running head: MARIE SHARP’S-MARKETING 4P’S 1 Marie Sharp’s – Marketing 4 P’s Pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging, website, for example) and reflecting the 4P’s of marketing, construct a value proposition for it. Do as much research as you can on the produce or brand in order to get a good feel for how the brand has evolved and where it is heading. Yu,Tai Wai David University of the People
THEORETICAL CONTRIBUTIONS AND TODAY ORGANIZATIONS 2 Abstract Marie Sharp offers some of the most authentic Belizean bottled peppers with a variety of flavors. The business started in 1980, in Belize, Central America whereby Marie herself experimented with fresh Habanero peppers and vegetables in her local kitchen. It then took the route of a small business within the local community, later expanding to the entire country of Belize, and now known as a global brand of pepper sauces. The four P’s (Price, Place, Promotion, and Product) in marketing has definitely helped the pepper sauce establish itself as a top notch brand, in this paper I intend to construct a value proposition for the product with all the information that is readily available. Keywords: Marie Sharp, Pepper Sauce, Marketing, Value Proposition
THEORETICAL CONTRIBUTIONS AND TODAY ORGANIZATIONS 3 Marie Sharp’s Habanero pepper sauce named after its founder brings about the true authentic flavor of Belizean pepper sauces which started in a local kitchen in the Southern parts of Belize in 1980 (Marie Sharps, n.d). It later expanded itself as a small business which gradually grew to serve the entire nation of Belize. The recipes of locally grown peppers with the perfect combination of vegetables has helped the brand establish itself as the powerhouse of pepper sauces in Belize, and has since gone international to compete among other sauces.
- Fall '19
- Tomato sauce, Scoville scale, BelizeHub. Marie Sharp