Executive Briefing 3 - Nike_s Value Chain.docx - Executive Briefing 3 Nike\u2019s Value Chain Presenting Group C Due Prior to start of class on the day of

Executive Briefing 3 - Nike_s Value Chain.docx - Executive...

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Executive Briefing 3: Nike’s Value Chain Presenting: Group C Due: Prior to start of class on the day of presentation Readings: 2016 Nike Letter to Shareholders and 10-k Intro slides (generic business strategy) Notes on Value Chain Analysis (Chapter 4 plus class materials) Issues to Address: 1. (15 points) Outline the company’s generic business strategy. Remember that there are three tasks here: (1) identify the generic strategy ; (2) explain how they achieve their broad or narrow competitive scope (remember that a discussion of scope includes products, customers and geography); and (3) explain how they achieve their low cost or differentiation competitive advantage . 2. (30 points) Do a Value Chain Analysis for your company. There are two tasks here: a. (25 points) Outline the way each activity in the value chain is performed (including if the activity is outsourced to a vendor/provider). There are nine activities in all, five primary (Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, and Service), and
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