PRPA_650_9040_Public_Relations_Campaigns_2205_PRPA_650_Summer_2020.pdf - Adelphi � Syllabus � PRPA 650 9040 Public Relations Campaigns(2205 PRPA-650


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Faculty Contact Amber Hutchins [email protected] Course Description Prerequisite: 30 credits of program coursework, including all core and specialization courses (except MGMT 670); approval of program director required for internship option. A study of public relations campaigns that integrates content from previous coursework. Focus is on creating a public relations strategy and a plan to execute that strategy for an existing organization. Critical principles of public relations are reviewed and applied in real-world settings. Course Introduction This is a 3 -credit course. There are 12 weeks in the semester. For the last date to withdraw, please see for the specific date. Course Outcomes At the end of this course, students should be able to: 1. Apply theories and principles to the analysis of public relations problems, 2. Conduct primary and secondary research in preparation for designing a public relations program, 3. Integrate all the elements of their prior coursework into a strategic proposal for a public relations program or campaign, 4. Draft all four components of an appropriate public relations program (research, planning, implementation, evaluation), 5. Justify the selection of strategies and tactics using theory and research results, 6. Design and execute sample tactical elements, and 7. Analyze and evaluate the public relations programs of others. Course Materials Click to access your course materials information (? C=PRPA%20650&S=9040&Sem=2205) Grading Information Assignment Title Gradebook Assignment Type Individual or Team Frequency of Assignment Grading Scale: Points Percentage of Total Grade Goal(s)/Objective(s) Addressed by Assignment Adelphi · Syllabus · PRPA 650 9040 Public Relations Campaigns (2205) PRPA-650 Summer 2020 Section 9040 3 Credits 05/20/2020 to 08/11/2020 1 of 8
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Summary of Research and Analysis of Situation Paper Individual 1 175 17.5% #1, 2, 3 Summary of Strategic Public Relations Plan Paper Individual 1 150 15% #1, 2, 3,4, 5 Summary of Implementation Plan Paper Individual 1 75 7.5% #1, 3, 4 Sample Tactical Elements Paper Individual 1 100 10% #1, 3, 4, 5, 6 Summary of Evaluation Plan Paper Individual 1 100 10% #3, 4, 5 Final Program or Campaign Proposal Paper Individual 1 250 25% #1,2,3,4,5,6,7 Participation in Seminar Discussions Discussion Individual 5 100 10 #1, 3, 5, 7 Participation in Deliverables Discussions Discussion Individual 3 50 5 #1,2,3,4,5,6,7 Total 1000 100 Course Specific Grading Policies The grade "I" (Incomplete): The grade of "I" is exceptional and given only to students whose completed coursework has been qualitatively satisfactory but who have been unable to complete all course requirements because of illness or other extenuating circumstances beyond their control. The grade of "I" may be considered only for students who have completed at least 60 percent of the total coursework requirements and who have received a B or better grade on all of the coursework that they have completed. The instructor retains the right to make the final decision on granting a student's request for an "I," even though the student may meet the eligibility requirements for this grade.
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