Week 11_Content Analysis 2

Week 11_Content Analysis 2 - STUDY 1 G-rated Films...

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Unformatted text preview: STUDY 1 G-rated Films, 1990-2005 Dr. Stacy Smith and her team at the An- nenberg School for Communication at the University of Southern California analyzed the amount and the nature of portrayals of male and female characters in 101 of the top-grossing G-rated movies from 1990 to January 31st, 2005 based on Nielsen EDI© estimates. In total, we tracked over 3,000 in- dividual speaking characters, roughly 1,000 characters who spoke in all male or all fe- male groups, and more than 40 narrators. Key findings from Study 1 included: Fewer than one out of three (28%) of the speaking characters (both real and animat- ed) are female. More than four out of five (83%) of the films’ narrators are male. 85.5% of the characters in G-rated films are white, 4.8% are black, and 9.7% are from “other” ethnicities. STUDY 2 G-, PG-, PG-13, R-Rated Prevalence & Portrayal, 1990-2006 Based on Nielsen EDI© estimates, we con- tent analyzed 400 of the top-grossing G, PG, PG-13, and R-rated theatrically-released films in North America between January 1, 1990 and September 4th, 2006.3 It is im- portant to note that this study employed a somewhat different set of G-rated mov- ies from the first study (only 100 films, and including movies through much of 2006). This second study also included 100 mov- ies in each of the other rating categories....
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