Week 11_Content Analysis 1

Week 11_Content Analysis 1 - 1 Gender On Screen and Behind...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Gender On Screen and Behind the Camera in Family Films: An Executive Summary Stacy L. Smith, Ph.D. & Marc Choueiti University of Southern California Annenberg School for Communication & Journalism 3502 Watt Way, Suite 222 Los Angeles, CA 90089 [email protected] This study examines gender in family films rated G, PG, or PG-13. Theatrical release of the films occurred between September 5th, 2006 and September 7th, 2009 in the United States and/or Canada. For G-rated films in the sample, all English language fictional narratives ( n =22) released across a three year time frame are content analyzed. For PG and PG-13 movies, the 50 top-grossing movies based on domestic box office revenue within rating are assessed. Thus, a total of 122 films released by 18 different distributors are examined for gender portrayals in this investigation. The major unit of analysis is the speaking character. Every discernable speaking character is evaluated for demographic variables and appearance markers. Below, four key findings are overviewed (see executive report for complete details on the study). Key Findings #1 Females are a Scarce Resource in Family Films A total of 5,554 distinct speaking characters appeared across the sample, with 29.2% female and 70.8% male. Put differently, 2.42 males are depicted to every 1 female. MPAA rating is statistically but trivially (less than 5%) associated with gender. Of all speaking characters, 32.4% are female in G-rated films, 30% are female in PG-rated films, and 27.7% are female in PG13-rated films. These percentages suggest that females are still under represented in motion pictures, despite comprising over 50% of the U.S. population. Besides on screen, females also are infrequent behind-the-camera. We noted the gender of every director, writer, and producer across the 122 films. Across 1,565 content creators, only 7% of directors, 13% of writers, and 20% of producers are female. This translates into 4.88 males working behind-the-scenes (b-t-s) to every one female. Clearly, our on screen and behind-the- camera results show females are infrequent in film.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2. Table 1
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/02/2011 for the course COMM 300 taught by Professor Yanovitsky during the Spring '08 term at Rutgers.

Page1 / 5

Week 11_Content Analysis 1 - 1 Gender On Screen and Behind...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online