1SOCIOLOGY 101Introduction to SociologyPreviously on “Introduction to Sociology”….Thinking sociologically means:coming to understand that there are structural patterns to social life that may defy common sense, or are not obvious to the naked eyeunderstanding that there are group-level processes (e.g. decision-making, ways of talking) of which we are barely awarein short, turning a critical eye on social life DOING SOCIOLOGICAL RESEARCH
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2Collecting DataUnits of analysis: individuals vs. aggregates (groups, states, etc.)Unobtrusive measures (e.g., astrologers in Yellow Pages)Methodologies: experimental research, survey research, field research, in-depth interviews, etc.Validation The Social GroupPrimary and Secondary GroupsSocial Solidarity (within groups) and Social Conflict (between groups)Social solidarity exerts high pressure for conformity.This was fun, but how to test this principle?? To what extent will people yield to group solidarity?How do variations in solidarity influence conformity?