Sept9 - 1 SOCIOLOGY 101 Introduction to Sociology...

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Unformatted text preview: 1 SOCIOLOGY 101 Introduction to Sociology Previously on Introduction to Sociology. Thinking sociologically means: coming to understand that there are structural patterns to social life that may defy common sense, or are not obvious to the naked eye understanding that there are group-level processes (e.g. decision-making, ways of talking) of which we are barely aware in short, turning a critical eye on social life DOING SOCIOLOGICAL RESEARCH 2 Collecting Data Units of analysis: individuals vs. aggregates (groups, states, etc.) Unobtrusive measures (e.g., astrologers in Yellow Pages) Methodologies: experimental research, survey research, field research, in-depth interviews, etc. Validation The Social Group Primary and Secondary Groups Social Solidarity (within groups) and Social Conflict (between groups) Social solidarity exerts high pressure for conformity. This was fun, but how to test this principle?? To what extent will people yield to group solidarity? How do variations in solidarity influence conformity? 3 Testing theories Variables: independent and dependent Criteria of causality Time Order: independent variable must be an antecedent...
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Sept9 - 1 SOCIOLOGY 101 Introduction to Sociology...

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