Comm 200 LN 0214_handout

Comm 200 LN 0214_handout - Chapter 9 Impression Formation &...

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Chapter 9 Impression Formation & Uncertainty Reduction Theory COMM 200 Dr. Gibbs 2/14/11
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Impression Formation Heuristics Availability Heuristic Representativeness Heuristic Simulation Heuristic Anchor & Adjust Heuristic
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Explaining Behavior Attribution – refers to the construction of  causal explanations for people’s  behaviors. Internal Attributions External Attributions
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Key Attribution Biases Fundamental Attribution Error When observers explain another person’s  behavior in terms of internal rather than  external causes Actor / Observer Effect When actors observe their own behavior in  terms of external rather than internal causes
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Explanation for Attribution Biases Perceptual Salience Attribute cause to what is most salient in our perceptual  field Self Concept Concerns We are motivated to maintain a stable sense of self Predictability Concerns Make an attribution that allows you to predict what’s  going to happen next
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This note was uploaded on 10/02/2011 for the course COMM 200 taught by Professor Theiss during the Spring '07 term at Rutgers.

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Comm 200 LN 0214_handout - Chapter 9 Impression Formation &...

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