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Comm 200 LN 0328_handout

Comm 200 LN 0328_handout - ChangeCommunication...

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Change Communication  in Organizations Vaibhavi Kulkarni Communication Theory March 28, 2011
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Understanding Organizational   Change Defining Change  “any alteration or modification of organizational  structures or processes” Phases of change Innovation Diffusion Adoption Implementation
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Understanding Change Process Change Outcomes Discontinuance Routinization Reinvention Types of Organizational Change Planned versus unplanned Material versus discursive change Size and scope of change First order, second order, third order
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Types of Organizational change Planned  Change Unplanned  Change Material Materia l Discursiv e Discursiv e Material Material Discursiv e Discursiv e Smalle Scope Larger Scope New Copy Machine Change in reporting  process to Regulatory  Body Start  calling staff  ‘Associates’ Govt. changes language  requirements for reports Merger between two  organizations Major funding source   gets cut off Changing organization’s  name and logo Brand reputation  tarnished due to  negative association
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Role of Communication:  
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