Comm 200_handout_Spiral of Silence

Comm 200_handout_Spiral of Silence - Cumulative = media...

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Chapter 24 Spiral of Silence COMM 200 Dr. Gibbs
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Spiral of Silence - Overview Media have profound effect on public  opinion Mass media works with majority opinion  to silence minority beliefs: People with a minority viewpoint remain  silent out of fear of isolation People with a majority viewpoint become  more encouraged to speak
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Assumptions of Spiral of Silence Society threatens deviant individuals with  isolation; fear of isolation is pervasive The fear of isolation causes individuals to  try to assess the climate of opinions at all  times Public behavior is affected by public  opinion assessment
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The Media’s Influence The media are: Ubiquitous  = media are everywhere
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Unformatted text preview: Cumulative = media repeat themselves Consonant = similar in attitudes, beliefs, and values The Train Test Assessment of the extent to which people will speak out Findings: Supporters of dominant opinion are more willing to speak out Men from large cities, aged 45-59 are more willing to speak out Various ways of speaking out exist The Hard Core Occasionally the silent minority will speak up and change public opinion Hard core = minority group willing to speak out at any cost Examples: abortion protesters, antiwar activists, PETA, gay marriage advocates...
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Comm 200_handout_Spiral of Silence - Cumulative = media...

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