INTE3433.pptx - \u2014 INTE1030 Analyzing technology opportunities 1 Trend Forecasters \u2022 \u201cThere's no chance that the iPhone is going to get any

INTE3433.pptx - — INTE1030 Analyzing technology...

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INTE1030 Analyzing technology opportunities 1
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RMIT University 2 Trend Forecasters! “There's no chance that the iPhone is going to get any significant market share. No chance…2% or 3%, ..is what Apple might get… it doesn't appeal to business customers because it doesn't have a keyboard , which makes it not a very good email machine ” ( Steve Ballmer, CEO Microsoft, 2007 ). There is no reason anyone would want a computer in their home (Ken Oslon, DEC Founder, 1977). I think there is a world market for maybe five computers (Thomas Watson, IBM Chairman, 1943). The Telephone has many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us (Western Union Memo, 1876).
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Current popular technologies RMIT University 3 Emerging Technologies Social media Mobility Big data and location-based data Cloud Sensor networks Augmented reality
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Why Analyze Emerging Technology 68% of technology projects fail: due to poor requirements analysis IT leaders trying to improve their strategic contributions through business innovations often miss important opportunities available from IT focused innovation . Systematically examining emerging technology and incorporating short-listed ‘Applications’ into a firm’s Technology Roadmap can increase the quality of IT infrastructure, timeliness of Digital Strategy and the responsiveness to market opportunity. We never want to be in a position where the business asks for a technology and we have to say “wait three months while we work up an answer” (Martin Kagan, Exxon Mobile, 2011) RMIT University
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RMIT University 5 Emerging Technology A survey of 212 CIOs from fortune 1000 firms revealed that only 31% evaluated an emerging technology in their strategic planning phase. More than half recognized the contribution of such consideration in the development of more timely Digital strategy. Lack of time is reported as the number one inhibitor (68%) Access to information regarding emerging technologies is critical to evaluation (Cegielski, Reithel, & Rebman)
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RMIT University 6 Emerging Technology Assessment Process Establish scope/domain of technology search. Screen technologies Search for signs/viability of emerging technology. Identify/prioritise technologies. Evaluate based on abilities, needs and competitive opportunities. How it should be pursued and implemented? (Day, Schoemaker, Gunther 2000)
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SCOPING RMIT University 7
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Scope of Digital Strategy: In this Course Customer Experience Digitised Solutions Operational Excellence Source: Adapted from Sebastian et al (2017) A digital strategy is a company’s business strategy inspired (informed) by the capabilities of IT (including powerful and readily accessible technologies –SMACIT-) to deliver unique, integrated business capabilities in ways that are responsive to constantly changing internal and external conditions 8
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