HO_10 - Comm 101 – Feb 21 & 23, 2011 ...

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Unformatted text preview: Comm 101 – Feb 21 & 23, 2011 In the Eye of the Beholder: Message Reception/Perception Is there such a thing as a “real world”? What is the movie The Eye of the Storm about? What processes influence message reception/perception? SELECTION selective attention salience • examples of things we make salient INTERPRETATION RETENTION  ­ MEMORY recall • short ­term memory • long ­term memory retrieval processes • slow retrievals vs. fast retrievals semantic memory episodic memory What factors influence perception? Receiver influences o needs o attitudes, beliefs, and values o goals o capability o use o communication style Comm 101 – Feb 21 & 23, 2011 o experience and habit o other receiver influences? Message influences • origin • mode • physical character • organization • novelty • language • Loftus • other message influences? Source influences • proximity • physical and social attraction, and similarity • credibility and authoritativeness • motivation and intent • delivery • status, power and authority • other source influences? Technological and environmental influences • medium • environment context repetition consistency and competition • other technological and environmental influences? ...
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