91.docx - CAPGEMINI WHY CENTURY-OLD RFID TECHNOLOGY CAN DISRUPT MODERN RETAIL SUPPLY CHAINS Amazon\u2019s recent announcement of additional investments in

91.docx - CAPGEMINI WHY CENTURY-OLD RFID TECHNOLOGY CAN...

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CAPGEMINI: WHY CENTURY-OLD RFID TECHNOLOGY CAN DISRUPT MODERN RETAIL SUPPLY CHAINS Amazon’s recent announcement of additional investments in Artificial Intelligence (AI) and drones in the UK should be a wake-up call for all retailers, from supermarkets to apparel stores. UK retailers can learn a lot from how their US counterparts are responding to Amazon’s innovations and the unexpected technology at the heart of their response. Amazon’s investment, paired with its physical store experiment, Go, shows that the technology company has the full package when it comes to offering a good customer experience and service, all accessed with the ultimate in convenience. It’s no secret that consumers have been growing increasingly frustrated with a high street shopping experience that offers little of the convenience of online stores. We surveyed both retailers and shoppers earlier this year and found that 40 percent of consumers see shopping in-store as a chore and a third would rather stay at home to wash the dishes (Capgemini: January 2017). While more than half (54 percent) of the retailers we surveyed admitted that they have been slow to digitise their physical stores. Consumers’ in-store frustrations are rooted in the lack of parity between online and in-store features. For example, the majority of retailers do not offer inventory checks to consumers ahead of them visiting the store, however 75 percent of consumers told us that they want this service, indicating its potential to drive an uplift in sales.
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