One of the top cosmetic brand Sephora is owned by the LVMH group.docx - One of the top cosmetic brand Sephora is owned by the LVMH group This group is

One of the top cosmetic brand Sephora is owned by the LVMH group.docx

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One of the top cosmetic brand Sephora is owned by the LVMH group. This group is one of the biggest players in global luxury goods in the market. If we talk about its sales it’s in whooping billions. LVMH group uses selective retail marketing to promote this brand Sephora which is one of the biggest segments operated by this group. If we talk about the customer base of Sephora in the US nearly three-quarters of all female customers shopped only at Sephora making it the most lovable brand. It is found that millennial makes the major base at Sephora age between 18-34 years and if we talk about the remaining 26% customer base of Sephora it is between 35-54 years. So basically it’s found that millennial shops more at Sephora and they have a huge customer base at Sephora. Beauty insider community
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  • Spring '11
  • joe
  • Luxury good, Sephora, LVMH

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