3310%20crisis%20and%20theory%209.28%20and%209.30-1

3310%20crisis%20and%20theory%209.28%20and%209.30-1 -...

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10/3/11 Let’s talk about the job assignment Must have approved job announcement Completed assignment Cover page Approved job announcement with my signature Assignment Stapled Typed, double spaced
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10/3/11 Let’s talk about skills Reading is not a skill Writing is not a skill Focus on specialized knowledge Excel Photoshop
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10/3/11 Diversity  assignment Read two articles that are posted on Blackboard Remy Martin starts page 136 Jewel Grocery starts page 144
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10/3/11 Remy Martin discussion questions  Page 140 #1: Should Remy Martin be prepared to face the  same criticism leveled against companies that  market alcoholic beverages to blacks and  Latinos? Answer in complete sentences Support your answer (. . . because . . . ) Provide two reasons why you chose your response
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10/3/11 Remy Martin #2: If so, what should the company’s position be? How should the company respond to criticism?  Provide the next two steps. The company should say  X. Provide the rationale for X. The company should  do Y. Provide the rationale for Y. 
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10/3/11 Remy martin #3: If the brand had not been well established in  Asia, what approach should the advertising  agency have taken to market it?  Again, provide two options. The company should have  considered Approach X. Provide the rationale for  Approach X. The company also should have  considered Approach Y. Provide the rationale for  Approach Y. 
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10/3/11 Jewel Grocery starts page 144 Discussion starts page 147 #1: In your opinion, what is the single most  important aspect of the Jewel campaign? What is the MOST important element of the  campaign? Provide two reasons to support your  response.
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10/3/11 Jewel #2: How would you design a general campaign for  Jewel not anchored around a special event? General campaign targets the shopper, not the 
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