MCLawCh12notes-1 - CHAPTER12 COMMERCIAL COMMUNICATION...

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CHAPTER 12:  COMMERCIAL  COMMUNICATION:  RIGHTS AND  REGULATIONS Commercial messages are granted fewer  rights and are subjected to more regulation  than other forms of communication.  There are  extensive regulations imposed by the FTC.   Issues of fraud, protected classes,  controversial products and professional  service advertising are discussed.
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COMMERCIAL  COMMUNICATION Sometimes called commercial speech The law considers not only whether the time and  space for a message was purchased, but the  intent of the message as well Most but not all advertising is included Many non-advertising practices are included, like  face-to-face selling, most PR activities Bolger v. Young’s Drug Products Corp.  (1983) The Bolger Test  for commercial communication (see  Ex. 12.1, p. 372 in text) If message is solely commercial, then commercial comm. If message mixes commercial and non-commercial, then 3- part test Advertising format Product references Commercial motivation
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COMMERCIAL  COMMUNICATION Bolger Test  (cont’d) Practically, need to be careful about any message that  meets any one of these three criteria  Nike, Inc. v. Kasky  (2003) (see p. 370 in text) Example of what some courts thought was clearly not  commercial communication, and therefore was afforded  full First Amendment protection, but state supreme  court reversed News releases, editorials, letters U.S.S.Ct. granted then reversed Cert.
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