final review outline - Chapter 12 Oral-personal use (i/we)...

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Chapter 12 Oral-personal use (i/we) less formal Written-formal less I/We To use language effectively use specific and concrete dialect that is formal and complete. To specify language to diverse listeners use unbiased appropriate and understandable dialect. Chapter 16 Three Methods of Persuasion Logos: Logic Ethos: Credibility Pathos: Emotion Attitudes: An individual’s likes or dislikes. Beliefs: An individual’s perception of what is true or false. Values: Enduring concept of good and bad, right and wrong. Prepositions of 1. Fact: states something that is true or false, or whether it did not happen 2. Value: judges something (good/bad, right/wrong) 3. Policy: advocates change in law, procedure or behavior Positive Motivation: good things will happen if listeners follow to speaker’s advice, positive values will be maintained or restored. Emphasize benefits and features. A benefit is a good result (appeals to emotions), A feature: is a rational cognitive explanation that appeals to logic. Negative Motivation: Bad things will happen if speaker’s advice is not followed, fear appeals are common. Maslow’s Hierarchy of Needs:
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This note was uploaded on 10/03/2011 for the course BUSINESS 111 taught by Professor Schloemer during the Spring '11 term at Miami University.

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final review outline - Chapter 12 Oral-personal use (i/we)...

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