[youtube=http://www.youtube.com/watch?v=mYVboYqxuDc]This is a video of the new ad campaign that Vitamin Water has come out with. It includes Cleveland's own Kid Cudi in the background, which makes it that much better. Even though the commercial is only about thirty seconds long, I found numerous examples of rhetoric within it. The audience is predominantly single middle-aged men. The narrator addresses the audience as "fellas" as the commercial first opens, and as "player” at the very end. The narrator's tone in the commercial is confident and forthcoming, which backs up the idea he knows that he's talking about. This also ties in with the ethos being portrayed in
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