UXUIABtesting.pptx - UX\/UI and AB Testing Introduction to Computational Thinking and Data Science Gale Lucas [email protected] Today\u2019s Topics 1 UX\/UI

UXUIABtesting.pptx - UX/UI and AB Testing Introduction to...

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UX/UI and AB Testing Introduction to Computational Thinking and Data Science Gale Lucas [email protected]
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Today’s Topics 1. UX/UI Design Principles 2. AB testing 3. Basics of user study design 2
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UX/UI Design 3
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UX/UI Design
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Content Ownership Format Structure Metadata Volume Dynamism 5
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UX/UI Design
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UX Honeycomb 7
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AB Testing 8
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AB testing AB testing ( bucket tests or split-run testing ) Randomized control trial or experiment with two levels: A and B Used to test the impact of design element A design element is an example of a variable Used to test the impact of design element on user outcomes Objective Subjective 9
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AB Testing Population of users Sample A 4 5 6 1 3 6 2 7 7 3 2 7 4 6 7 2 5 5 2 3 7 5 7 3 7 6 7 2 3 7 6 1 7 4 2 5 3 1 2 2 2 4 1 1 3 4 2 5 6 1 4 6 5 1 2 7 7 2 7 2 B
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Conducting AB Testing Gather random sample from a population Randomly assign to different conditions that only differ in one way Random assignment Differ on one variable A vs. B – there should be only one difference between A and B Compare! Inferential statistics are used to test whether the difference is reliable
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AB Testing What user outcomes? What statistical analysis? User studies AB Testing Sometimes need more than just AB testing 12
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My name is Niki. What’s your name? AB Testing AB test of design feature: rapport-building I’m sorry, I can’t hear you… I’m sorry, I can’t hear you… VS.
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Without rapport-buildi ng With rapport-buil ding 0 2 4 6 8 10 12 14 16 18 Influenced by Niki AB testing
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My name is Niki. What’s your name? Need for more than AB testing I’m sorry, I can’t hear you… I’m sorry, I can’t hear you… VS.
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  • Fall '17
  • Statistics, Null hypothesis, ab testing

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