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EMGT5130.01_.02 FALL10 New Business Development - Learning System 4.1.7

EMGT5130.01_.02 FALL10 New Business Development - Learning System 4.1.7

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EMGT5130.01/.02 FALL10 New Business Development - Learning System 4.1.7 http://courses.uhcl.edu:8900/SCRIPT/EMGT5130KYJ2/scripts/student/quiz_home?START+_homepage[9/26/2010 4:02:48 PM] C M myBlackboard Resume Course Course Map Check Browser Log Out Help EMGT5130.01/.02 FALL10 New Business Development C C k d (9/1 9/21) Homepage Syllabus Calendar Course Contents Assignments Quizzes Discussions Mail Chat Homepages Grade Book Course Evaluation Weeks 4 & 5: Competitive Strategy Please note that we are going to study this module for two weeks - week 4 and 5. Objectives The strategy of a new business venture is its own plan to act to achieve its mission and goal. After studying this section, students will be able to Understand the strategy generation process, Develop and analyze the strategies for real life technology ventures Understand the framework for a firm operating in a dynamic marketplace Utilize and apply the diverse tools to develop the general strategies such as SWOT and Competitive Force Models Understand and apply the common strategies for real life technology ventures Introduction Given the challenge of an important problem (opportunity), the strategy provides a road map for the new firm to act to achieve a profitable solution to the problem. The strategy is designed to solve the problem by creating a unique and sustainable way of acting that will lead to a profitable and valuable outcome for the customer and the firm. A solid strategy is based on: Sound knowledge of the industry and the context for the venture A deep understanding of the firm's strengths and weaknesses as well as its opportunities and threats A solid competitor analysis and the review of the six forces encountered by firms in a rival market A strategic design that can lead to a sustainable competitive advantage A choice of a differentiation, low cost, differentiation and low cost, or niche strategy that provides unique value to the customer.
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