Wal-Mart - 2000

Wal-Mart - 2000 - Wal-Mart 2000 Vision Statement To become...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Wal-Mart - 2000
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Vision Statement To become the worldwide leader in retailing
Background image of page 2
Mission Statement Components 1. Customers 2. Products or services 3. Markets 4. Technology 5. Concern for survival, profitability, growth 6. Philosophy 7. Self-concept 8. Concern for public image 9. Concern for employees
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Mission Statement Our fist responsibility is to provide all consumers (1) the best products and services with guaranteed satisfaction under one roof. Wal-mart provides a wide array of products like toys, electronics, groceries, jewelry, ladies, men, and children’s apparel, and hard goods (2) at reasonable prices. We will continue to offer scholarships to deserving high-school graduates (8) in hopes of providing students with a well-deserved education.
Background image of page 4
Consumers have been conveniently provided not only with the use of on-line shopping (4) to show without ever leaving home, but also with the concept of “one-stop shopping.” The Wal-mart team is devoted to everything that Wal-mart has accomplished as a universal competitor (3). We are dedicated in recruiting rewarding, and retaining employees of good moral standing (9) by providing benefits for excellent performance, providing clean environments to work in, and by providing equal-opportunity for all individuals (7).
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
We will continue to offer the highest quality products at the lowest price (6) to strive to be the best in the retail industry (5).
Background image of page 6
Opportunities Consumers want ease of shopping Internet shopping growing Dollar value increasing Similar shopping patterns worldwide Retail sales expected to increase Environment conscious consumers Elderly population growing Asian market virtually untapped by retail European Market untapped by retail
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Threats Regulation of Wal-Mart pharmacies Small towns do not want entry of Wal-Mart Bad media exposure for Kathie Lee Brand Variety of competition nationally, regionally and locally Substitute products more easily because of intense competition
Background image of page 8
Competitive Profile Matrix Wal-Mart K-Mart JC Penny Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Market Share Price Competitiveness Financial Position Product Quality Consumer Loyalty 0.20 0.30 0.10 0.20 0.20 3 4 4 2 2 0.60 1.20 0.40 0.40 0.40 2 2 2 2 2 0.40 0.60 0.20 0.40 0.40 2 1 2 3 2 0.40 0.30 0.20 0.60 0.40 Total 1.00 3.00 2.00 1.90
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 20

Wal-Mart - 2000 - Wal-Mart 2000 Vision Statement To become...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online