Wal-Mart vs Target

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Click to edit Master subtitle style 9/30/11 Wal-Mart vs. Target
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9/30/11 Vision Wal-Mart: “To be the "Worldwide leader in retail." TARGET: “We’re a company living a clear vision: to be the best. In every area of our business. In everything we do.
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9/30/11 Mission Wal-Mart: " Wal-Mart’s mission is to help people save money so they can live better. Target: “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest
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Business Model Wal-Mart Target Customer An individual that wants to buy goods and services. An individual that wants to buy goods Value proposition: Dominant value Differentiating value Price Service Product Product Price Differentiation Wide Scope of products and services: Sales good (food – drugs) Services: Hair cuts – Car repairs Limited to goods: Scope of products and activities Very broad: Sells services, food, medication, clothes, furniture, hardware, to electronics. Sale on the
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This note was uploaded on 09/30/2011 for the course EMGT 5130 taught by Professor Jeong during the Fall '11 term at UH Clear Lake.

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