Chap7_NPD_T1.pdf - 1 Ideation Innovation and Entrepreneurship 10 Synopsis This chapter introduces students to the process of ideation creativity and

Chap7_NPD_T1.pdf - 1 Ideation Innovation and...

This preview shows page 1 - 9 out of 22 pages.

Image of page 1
1 Ideation, Innovation and Entrepreneurship 10
Image of page 2