MarketingES2 - Mamta Jeason Group 2 MKT 3515 Berry Keith...

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Mamta Jeason, Group 2 MKT 3515 Berry, Keith, http://www.wired.com/autopia/2011/02/high-tech-car-allows-the-blind-to-drive/, in www.wired.com , February 15 th , 2011 INTRODUCTION: The article is about a high tech car, the Ford Escape, which is able to help a blind person drive. A blind executive of the National Federation of the Blind, Mr. Mark Riccobono, drove a Ford Escape on the track all the while avoiding obstacles that a car in front of him was throwing at him and he even managed to get ahead of the car. The technology used in this vehicle is extraordinary. It guides the driver by vibrations of the seats and gloves that have tiny vibrators on them. Depending on which part of the seat or glove vibrates the driver will know which direction they are headed in and which way to turn. Students and engineers from Virginia Tech. are working on the technology to perfect it so that one day it will help the blind be able to drive and have that freedom to do so. According to the article, it is estimated that blind drivers will be
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